Driven — The Automotive CRM Built for Velocity
Built for Australian Automotive

Put your
dealership in
overdrive.

Driven is the all-in-one automotive CRM built for Australian dealerships. Lead capture, pipeline, automation, Conversation AI, Voice AI, SMS and EDM — every tool your sales floor needs, on one platform.

2.4×
More Leads
Converted
48s
Avg. Speed
To Lead
93%
AI Answered
Enquiries
420+
AU Dealership
Sites
app.driven.io / dashboard / pipeline
Workspace
Sales Pipeline · This Week +$184,200
New Lead 12
Sarah K. — 2024 Ranger
Facebook$54.9k
Mike T. — Hilux SR5
Carsales$68.2k
J. Patel — i30 N
Web Form$42.1k
Contacted 08
A. Nguyen — RAV4
Voice AI$48.7k
R. Wilson — BT-50
SMS$72.4k
Test Drive 05
L. Chen — Model Y
Booked Tue$71.9k
D. Brown — Mustang
Booked Fri$89.5k
Closing 03
T. Smith — Triton
Finance ✓$94.2k
P. Garcia — Camry
Trade-in$46.8k
Live Activity
Voice AI qualified inbound from Sarah K.
12s ago
SMS sent to 142 leads via "Weekend Special" EDM
2m ago
Workflow "No-Show Recovery" triggered for 3 leads
8m ago
R. Wilson moved to Test Drive stage
14m ago
Deal $94,200 won by Jamie (T. Smith — Triton)
22m ago
Native integrations · Australian automotive stack
Every channel and tool your dealership runs on · Connected
The Platform

One platform.
Every tool your sales floor needs.

No more juggling six logins, three vendors, and a spreadsheet held together by hope. Driven brings every lead-to-delivery workflow under one roof.

01 / LEADS

Lead Management

Capture every enquiry from Carsales, AutoTrader, Facebook, your website and walk-ins — auto-deduped, enriched, and assigned to the right rep in seconds.

Multi-source · Deduped
02 / PIPELINE

Pipeline Builder

Drag-and-drop stages tailored to new, used, finance and aftercare. Track every deal, forecast the month, and never let a hot lead go cold again.

Drag · Drop · Done
03 / AUTOMATE

Workflow Automation

If-this-then-that for dealerships. Auto-respond in 60 seconds, trigger test-drive reminders, recover no-shows, nurture cold leads — without lifting a finger.

No-code · Triggered
04 / CONVERSE

Conversation AI

An AI BDC that texts, emails and DMs 24/7. Books test drives, answers stock questions, qualifies finance — handing humans only what humans should handle.

SMS · Email · DM
05 / SPEAK

Voice AI

Pick up every after-hours call with a human-sounding voice agent. Qualifies leads, books appointments and logs the call — straight into the deal record.

Inbound · Outbound
06 / REACH

SMS & EDM

Blast the new-stock arrival, launch the EOFY EDM, or trickle a 14-day finance follow-up. Local long-codes across every Australian state, with deliverability we obsess over.

Bulk · Drip · A/B
Conversation AI

Your tireless
digital BDC.

Driven's Conversation AI replies to every enquiry within 60 seconds — across SMS, email and Facebook DM — in a voice that sounds like your best salesperson on their best day. It qualifies, books, and re-engages, so your floor only ever sees ready buyers.

  • Replies within 60 seconds, 24/7
  • Books test drives directly into your calendar
  • Qualifies finance, trade-in and timeline
  • Hands off to a human on any "buying signal"
SK
Hey, still got the silver Ranger Wildtrak from your website?
D
Hi Sarah! Yes, the 2024 Wildtrak in Aluminium Silver is on the lot. Did you want to come take it for a spin this week? I've got Thursday 4pm or Saturday 10am open.
SK
Saturday 10 works. Will I be able to chat about trading my Hilux?
D
Booked you in for Saturday 10am with Jamie. He'll have a trade valuation ready for your Hilux — just send me your rego when you have a sec 🚗
D
Workflow Automation

If it happens twice,
automate it.

Build powerful workflows in minutes, not weeks. Pull a no-show back in with a personalised SMS and incentive. Run a 14-day finance follow-up. Nudge a 90-day owner toward a trade-up. Driven runs your playbook on every single lead.

  • 80+ pre-built automotive templates
  • Visual drag-and-drop builder, no devs needed
  • Branching logic, delays and A/B paths
  • Trigger from any source: web, DMS, Voice AI
Trigger
New lead from Carsales
Wait
30 seconds
💬
Action
Send SMS via Conversation AI
📞
If no reply in 2h
Voice AI outbound call
📧
If no answer
EDM with stock match + offer
Voice AI

The phone never
goes unanswered.

Up to 35% of dealership phone calls go to voicemail. Driven's Voice AI picks up every one — qualifies the caller, answers stock and finance questions, books appointments, and logs everything to the lead record in real time.

  • Human-sounding AU & US accents
  • Inbound + outbound call campaigns
  • Knows your live stock & pricing
  • Transfers to a human on demand
Live · qualifying inbound caller
Made in Australia

Built for the
Australian market.

Most CRMs are built for the US and bolted onto Australia. Driven is purpose-built here — native compliance, local integrations, Sydney-based support.

▲▼ AUSTRALIA

Native to the
AU dealer stack.

Direct integrations with Carsales, AutoGate, Drive.com.au, CarsGuide, Pentana ERA, Eclipse and Australian OEM lead portals. Spam Act-compliant SMS via local long-codes. GST-native billing. Sydney-based onboarding and support team.

420+
AU Dealership Sites
SYD
Local Support HQ
GST
Native Billing
99.9%
Uptime SLA
"

We replaced four separate vendors with Driven. Our speed-to-lead dropped from 14 minutes to under a minute, and the Voice AI alone books us about 60 test drives a month we'd otherwise have missed. It's paid for itself five times over.

MC
Marcus Chen
GM · Westside Motors, Sydney
Pricing

One price.
Every feature.

Flat per-site pricing — the more sites you run, the less you pay per site. Every plan includes the full platform.

1–2 Sites
$1,000
/site/mo
2–10 Sites
$750
/site/mo
10+ Sites
$500
/site/mo
Ready to Drive?

Start selling more
cars this month.

Book a 20-minute walkthrough with our automotive team. See your own pipeline, your own data sources, your own AI — live.

No credit card · 14-day free trial · Onboarding included