Driven — The Automotive CRM Built for Velocity
Built for Australian automotive

Put your
dealership in
overdrive.

Driven is the all-in-one automotive CRM for Australian dealerships. Lead capture, pipeline, automation, Conversation AI, Voice AI, SMS and EDM — every tool your sales floor needs, on one platform.

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More leads
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to lead
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Australian
dealerships
app.godriven.ai / pipeline Live
Sales pipeline · this week ▲ $184,200
New lead 12
Sarah K. — 2024 Ranger
Facebook$54.9k
Mike T. — Hilux SR5
Carsales$68.2k
J. Patel — i30 N
Web form$42.1k
Contacted 08
A. Nguyen — RAV4
Voice AI$48.7k
R. Wilson — BT-50
SMS$72.4k
Test drive 05
L. Chen — Model Y
Tue 4pm$71.9k
D. Brown — Mustang
Fri 10am$89.5k
Closing 03
T. Smith — Triton
Finance ✓$94.2k
P. Garcia — Camry
Trade-in$46.8k

Native to the Australian automotive stack

CARSALES AutoGate DRIVE.COM.AU CARSGUIDE Facebook GOOGLE I-MOTOR Virtual Yard DIGITAL DEALER COX AUTOMOTIVE Gumtree Cars

And every channel your dealership already runs on

TWILIO Stripe MAILGUN ZAPIER OpenAI ELEVENLABS
The platform

One platform.
Every tool your sales floor needs.

No more juggling six logins, three vendors and a spreadsheet held together by hope. Driven runs everything from first enquiry to handover keys.

Lead management

Every enquiry from Carsales, AutoGate, Facebook, your website and the showroom floor lands in one inbox — deduped, enriched and assigned to the right rep in seconds.

Multi-source · deduped

Pipeline builder

Drag-and-drop stages for new, used, finance and aftercare. Track every deal, forecast the month, and see a lead going cold before it does.

Drag · drop · done

Workflow automation

Build your follow-up playbook once and run it on every lead. Instant responses, test-drive reminders, no-show recovery, long-term nurture — all hands-off.

No-code · triggered

Conversation AI

An AI business development centre that texts, emails and DMs around the clock. It books test drives, answers stock questions and qualifies finance — and passes humans only what humans should handle.

SMS · email · DM

Voice AI

Every after-hours call gets picked up by a voice agent that sounds like a person. It qualifies the caller, books the appointment and writes the call straight into the deal record.

Inbound · outbound

SMS and EDM

Announce new stock, launch the EOFY campaign, or trickle a fortnight of finance follow-ups. Local long-codes in every state, with deliverability we watch daily.

Bulk · drip · A/B
Conversation AI

Your tireless
digital BDC.

Conversation AI replies to every enquiry inside a minute — over SMS, email and Facebook DM — in a voice that sounds like your best salesperson on their best day. It qualifies, books and re-engages, so your floor only ever sees ready buyers.

  • Replies within 60 seconds, around the clock
  • Books test drives straight into your calendar
  • Qualifies finance, trade-in and timeline
  • Hands over to a person on any buying signal
SK
Hey, do you still have the silver Ranger Wildtrak from your website?
D
Hi Sarah — yes, the 2024 Wildtrak in Aluminium Silver is still on the lot. Want to take it for a spin this week? I have Thursday 4pm or Saturday 10am.
SK
Saturday 10 works. Can I talk about trading my Hilux?
D
Booked — Saturday 10am with Jamie. He'll have a trade valuation ready for the Hilux. Send through your rego when you get a sec 🚗
D
Workflow automation

If it happens twice,
automate it.

Build a workflow in minutes, not weeks. Pull a no-show back in with a personalised SMS. Run a fortnight of finance follow-ups. Nudge a 90-day owner toward a trade-up. Driven runs your playbook on every single lead, every single time.

  • 80+ pre-built automotive templates
  • Visual builder — no developer needed
  • Branching logic, delays and A/B paths
  • Triggers from web, DMS, SMS or Voice AI
When
A new lead arrives from Carsales
Wait
30 seconds
Then
Send an SMS via Conversation AI
If no reply in 2 hours
Voice AI calls the lead
If no answer
Email matching stock and an offer
Voice AI

The phone never
goes unanswered.

Around a third of dealership calls end up in voicemail, and most of those callers never ring back. Voice AI picks up every one — qualifies the caller, answers stock and finance questions, books the appointment, and logs it all to the lead record as it happens.

  • Natural Australian and US voices
  • Inbound answering and outbound campaigns
  • Knows your live stock and pricing
  • Transfers to a person whenever asked

● Live — qualifying an inbound caller

Caller: Is the blue Triton still available?

Driven: It is — the 2023 GLX-R, 41,000 km. I can hold it for a look tomorrow. Morning or afternoon suit you better?

Speed to lead

What happens in
the first 60 seconds.

Buyers enquire with three dealers at once, and the first useful reply usually wins the test drive. Here's the sequence Driven runs the moment an enquiry lands.

  1. 0s

    The enquiry lands

    Captured from any source, matched against existing records so nobody gets contacted twice, and routed to the right rep.

  2. 30s

    Conversation AI replies

    A real answer about the actual car — trim, kilometres, availability — not an auto-responder telling them someone will be in touch.

  3. 48s

    The appointment is booked

    Live calendar availability, a confirmation SMS, and the diary entry written to the rep's calendar and the deal record.

  4. Then

    Follow-up runs itself

    Reminders before the drive, recovery if they don't show, and a nurture sequence if they're still months away from buying.

Made in Australia

Built for the
Australian market.

Most CRMs are built for the US and bolted onto Australia afterwards. Driven was built here — local integrations, local compliance, local support.

▲▼ Australia

Native to the
AU dealer stack.

Direct integrations with Carsales, AutoGate, Drive.com.au, CarsGuide, Facebook, Google, I-Motor, Virtual Yard, Digital Dealer, Cox Automotive and the Australian OEM lead portals. Spam Act-compliant SMS over local long-codes. GST-native billing. A Sydney-based onboarding and support team who answer the phone.

50+
AU dealerships
SYD
Local support HQ
GST
Native billing
99.9%
Uptime SLA
We replaced four separate vendors with Driven. Speed to lead went from 14 minutes to under a minute, and the Voice AI alone books us about 60 test drives a month we'd otherwise have missed.
Marcus Chen General Manager · Westside Motors, Sydney
Ready to drive?

Start selling more
cars this month.

Book a 20-minute walkthrough with our automotive team. You'll see your own pipeline, your own lead sources and your own AI — running live.

20 minutes · No obligation · Onboarding included